As Senior Creative at Doublestarco, I led brand and identity work across multiple clients, owning visual direction from strategic foundation through to execution. My focus was on building clear, disciplined brand systems identities that could scale, flex, and perform beyond a single campaign.

I shaped core visual frameworks including identity systems, typography, colour, and layout logic, then applied them across digital, social, OOH, and campaign environments. The work demanded precision and restraint knowing when to push creatively and when to protect the brand.

This role reinforced my approach to creativity: clear ideas, strong systems, and work that holds up under real-world pressure.